Employer Brand in Bayreuth: What Works Externally Must Hold Internally

Employer Brand with Substance: When External Impact and Daily Worklife Align

A strong employer brand does not start at the career page and does not end with a successful recruiting campaign. On October 21, 2026, the practical workshop at the Alexander von Humboldt House in Bayreuth invites participants to take a closer look at the connection between external employer communication and lived corporate culture.

The Reality Check for Employer Branding

The focus is on whether a company's promise is indeed fulfilled in daily work life. Internal communication, leadership behavior, clear expectations, and teamwork often shape the perception of the employer more than any job advertisement. The workshop sheds light on typical gaps between expectations and reality and makes visible where external recruiting messages lose credibility internally.

Practical Insights from Communication and Team Culture

Anja Heidmann from Revocit GmbH brings her experience from marketing and public relations. Her input focuses on internal communication as a crucial cultural factor. Cornelia and Henri Dittmar from Winner Teams will then show how to recognize whether a team is effective or starting to develop cracks. Their insights are based on experiences from accompanying over 10,000 employees as well as findings from several academic disciplines.

Interaction Instead of Lecture Program

The event is designed as an interactive workshop. Participants from management, human resources, leadership, and corporate communications bring their own questions from daily work and collaboratively develop concrete perspectives. Notice boards, group exchanges, and practical impulses create an open event atmosphere with space for regional networking.

Concrete Insights for the Next Work Day

The focus is not on abstract concepts or buzzword bingo. Attendees will receive concrete levers for their event planning within the company and for the further development of employer branding. Target audience engagement, internal collaboration, and credible employer communication will be examined from both perspectives: What works externally – and what holds internally?

Conclusion: Designing Employer Communication Credibly

The workshop promises a concentrated event experience for all those who want to make their employer brand not only visible but sustainably viable. Anyone seeking exchange with other stakeholders and wanting to take home concrete impulses for leadership, communication, and team culture will experience an informative and practice-oriented evening at the guest house of the University of Bayreuth.

Official Channels of What Works Externally Must Hold Internally:

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Sources:

• BF/M-Bayreuth – Workshop Description and Registration
• LinkedIn – Henri Dittmar on the Workshop